Indonesia Digital Economy Moving Toward USD 180 Billion by 2030
By Haratech Editorial
Indonesia's digital economy is entering a critical transition period, with multiple reports indicating that the country will remain the largest and most dynamic digital market in Southeast Asia through the rest of the decade.
E-commerce Growth
According to the e-Conomy SEA 2025 report by Google, Temasek and Bain & Company, Indonesia's e-commerce GMV is projected to reach USD 71 billion in 2025, rising from USD 59 billion in 2023. Video commerce is a key driver with seller numbers increasing 75% year-on-year.
Digital Financial Services
Digital payment GTV is projected to increase from USD 340 billion in 2023 to USD 538 billion in 2025. Digital lending could nearly double from USD 7 billion to USD 13 billion over the same period.
Strongest AI Adoption in ASEAN
Indonesia recorded the strongest commercial momentum for AI applications in Southeast Asia, with revenue from AI-enabled apps growing 127% year-on-year — higher than any other market in the region. 79% of Indonesian users have learned to use AI tools.
2030 Projection
Indonesia's digital economy is projected to reach around USD 180 billion in GMV by 2030, with an upper-bound scenario extending to USD 340 billion.